Introduction to Google Keyword Planner
Running online ads these days is not rocket science, but getting the right result is a bit tricky.
Suppose you want to run Google Ads, but you have no idea how people search or what words they use. This is where Google Ads Keyword Planner act as a best friend.
This is a Google keyword research tool that tells you which keywords are popular, how much search volume and how much competition there is.
And the best part – Google Keyword Planner is completely free, you just need to create a Google Ads account.
What is Google Keyword Planner?
In simple words, this is a Google keyword tool that helps you:
Finding the right keywords
Planning the budget of ads
Estimating traffic
This is an updated version of Google Adwords Keyword Planner, which is now available directly in Google Ads. Whether you are working for SEO or want to run paid ads, this tool will come in handy.
How does Google Keyword Planner Tool work?
Now suppose you run an online shoe store. You want to show your ad to people who are searching for “sports shoes”. You just enter the keyword “sports shoes” in Google keyword planner tool, and it will tell you:
How many people are searching every month
How much is the competition (Low, Medium, High)
What will be the suggested bid (CPC)
This gives you an idea of which keywords are profitable and which will be a waste of money.
Step-by-Step: Shortcut to Google Keyword Research
1️⃣ Create a Google Ads Account
To use Google keyword planner for free, you will have to create a Google Ads account. It is not necessary to run any ad, just set up the account.
2️⃣ Login and go to Tools & Settings
There you will get the option of “Keyword Planner”.
3️⃣ You get two options
Discover New Keywords → to search for new keywords
Get Search Volume and Forecasts → to see data of keywords and traffic estimate
4️⃣ Do Keyword Search
Enter your main keywords, like “sports shoes”, “running shoes” or “leather shoes”.
5️⃣ Analyze the result
See the search volume, CPC, and competition data.
Choose relevant keywords.
Why is Google Keyword Planner Free the best?
Trust Factor – Data comes directly from Google, not fake.
No Cost – It is free, just need an account.
Detailed Data – Seasonality trends, location-based search, device data, everything is available.
Ads Friendly – Google ads keyword planner gives suggestions according to your budget.
Pro Tips for Google Keyword Research
💡 Tip 1: Focus on long-tail keywords – like “best running shoes for men under 2000” because the competition is less.
💡 Tip 2: Use location filter – like if you are in Jaipur then target Jaipur specific keywords.
💡 Tip 3: Pay attention to CPC – If your budget is less then avoid keywords with high CPC.
💡 Tip 4: Check search trends – For seasonal products it is important to run ads at the right time.
How does Google Keyword Planner help in SEO?
Although this tool is mainly made for ads, you can also use it for SEO.
You can write a blog by choosing keywords
You can make a content plan
You can improve Google ranking by targeting high volume, low competition keywords
It also became our Google keyword research tool.
Common mistakes that beginners make
❌ Just choose high search volume keywords – the ad budget will be exhausted quickly due to competition.
❌ Ignore CPC – If you do not check CPC, then your cost-per-click will go out of budget.
❌ Adding irrelevant keywords – People will click on the ad but will not convert.
Example – Real Life Use
Type “best coffee in jaipur” into the keyword planner, and it will suggest you::
“Coffee shops in Jaipur” – 2,400 searches/month
“Cafe near me” – High volume, high competition
“Best cold coffee Jaipur” – Low volume, low CPC
You choose the third one because it is more targeted and cheaper for you.
Google Keyword Planner Alternatives (But This is the Best Free)
Yes, there are other tools in the market like SEMrush, Ahrefs, Ubersuggest, but for free and accurate data, there is no answer to Google Adwords Keyword Planner.
Conclusion – Now it’s your turn!
Google keyword planner tool is a guide that tells you which keywords will be best for your ads, how much budget should be spent and how to reach the targeted audience.
Whether you are a beginner or a pro, it is necessary to use this tool to master Google keyword research. And the best thing – it is free, so try it today.
If you are planning to run Google Ads, then remember – “If the keyword is right, then the ad is right and the business is high!”
